The Group pays much attention to community services and social welfare activities. The Group has proactively involved in helping the underprivileged and advancing the community development. The activities supported by the Group hewed closely to the needs of the community, such as education and cultural preservation. The Group also encouraged its consumers, staff and suppliers to participate actively.
 

The Group organized the “Snow Great Expedition” series since 2005. Throughout the campaign, the Group hopes to deliver the spirit of “ambitious, challenging and innovative” to the public.