The Group pays much attention to community services and social welfare activities. The Group has proactively involved in helping the underprivileged and advancing the community development. The activities supported by the Group hewed closely to the needs of the community, such as education and cultural preservation. The Group also encouraged its consumers, staff and suppliers to participate actively.
 

The Group organized the “Snow Great Expedition” series since 2005. Throughout the campaign, the Group hopes to deliver the spirit of “ambitious, challenging and innovative” to the public. 

From 1 to 2 July 2024, on the occasion of the 27th anniversary of Hong Kong's return to the Motherland and the establishment of the Hong Kong Special Administrative Region, China Resources Beer collaborated with Hong Kong social enterprise "Pei Ho Counterparts", and launched the "Community Happiness on 1 July - Fortune Bag Distribution" event, targeting the grassroots families and elderly singletons in Hong Kong. China Resources Beer’s Runsnow Volunteer Team distributed 1,000 fortune bags to the residents in Sham Shui Po, Hong Kong. China Resources Beer has always been committed to the economic construction and social development of Hong Kong, earnestly fulfilling the mission and responsibility of a central enterprise stationed in Hong Kong, contributing to the steady and enduring implementation of "One Country, Two Systems"!