The Group is committed to cultural conservation to preserve and raise awareness of ancient Chinese architecture and heritage. Since 2009, the Group, together with the School of Architecture, Tsinghua University, has started the annual “Snow Draft Beer Ingenuity in Craft” photo competition on Chinese ancient buildings. Over the years, the “Snow Draft Beer Ingenuity in Craft” photo competition has attracted over 4.7 million contestants with more than 8.9 million entries, making it as one of the largest photography competitions on ancient architecture in China.

In addition, the Group and the School of Architecture, Tsinghua University has co-published the “Map of the Ancient Architecture” series. The Group has co-published it with Tsinghua University, which is authored by experts from the School of Architecture at Tsinghua University and includes ancient architecture from numbers of provinces and cities. They provide readers detailed information and systematical knowledge about the existing ancient buildings.