The Group attaches great importance to the increasing public demand for food safety and product quality. To that end, the Group is abided by high quality standards and committed to providing high-quality products and services, as part of the efforts to maintain its overall reputation.

In accordance with existing internal policies, the Group continues to refine its system of quality standards and food safety. In addition, the Group has devoted research and development to product diversity and uniqueness to enrich the product categories and satisfy customers’ needs.

Furthermore, the Group has consistently implemented a management control system, including quality control system (ISO9001), environmental management system (ISO14000), Occupational Health and Safety management system (OHSAS180001) and food safety management system (ISO22000) etc. This serves the purpose of ensuring the product quality and conforming internal management to systematic, scientific and standardized norms.

The Group has strict internal guidelines for its supply chain management. The beer division conducts monthly assessments of the operating processes of the suppliers with seven different standards, including the rate of quality passes, timeliness, accuracy, declined orders, returned goods, violation behaviours and flawed products. Contracts will be terminated for failure to comply with the requirements. The Group also evaluates and renews the supplier list every year to ensure their service qualities.