China Resources Beer (Holdings) Company Limited ("CR Beer") is the core business unit under China Resources (Holdings) Company Limited responsible for the manufacturing and sales of alcoholic beverages. Listed on the Stock Exchange of Hong Kong Limited (Stock Code: 00291), it is a constituent of the Hang Seng Index, holding a solid position in the capital market. CR Beer mangages two core businesses, focusing on beer and non-beer businesses, respectively. China Resources Snow Breweries (China) Co., Ltd. owns the self-owned brand Snow and holds the brand license for Heineken from the Netherlands. China Resources Wine Holdings Co., Ltd. controls Jinsha Winery and holds stake in Jingzhi Baijiu.
CR Beer has always been committed to the mission of "leading the industry's development, brewing a better life," dedicated to providing consumers with products and experiences that exceed expectations, creating a career home for employees, enhancing value for partners, generating returns for shareholders, and bringing green and sustainable development to the environment and society. It aims to inspire and satisfy people's demand for a better life, striving to become a world-class brewery that consumers trust, that employees are proud of, and that leads the industry.
China Resources Beer (Holdings) Company Limited ("CR Beer") is the core business unit under China Resources (Holdings) Company Limited responsible for the manufacturing and sales of alcoholic beverages. Listed on the Stock Exchange of Hong Kong Limited (Stock Code: 00291), it is a constituent of the Hang Seng Index, holding a solid position in the capital market. CR Beer mangages two core businesses, focusing on beer and non-beer businesses, respectively. China Resources Snow Breweries (China) Co., Ltd. owns the self-owned brand Snow and holds the brand license for Heineken from the Netherlands. China Resources Wine Holdings Co., Ltd. controls Jinsha Winery and holds stake in Jingzhi Baijiu.
CR Beer has always been committed to the mission of "leading the industry's development, brewing a better life," dedicated to providing consumers with products and experiences that exceed expectations, creating a career home for employees, enhancing value for partners, generating returns for shareholders, and bringing green and sustainable development to the environment and society. It aims to inspire and satisfy people's demand for a better life, striving to become a world-class brewery that consumers trust, that employees are proud of, and that leads the industry.
From 2006 to 2025, the total sales volume of China Resources Snow Breweries ranked first in the Chinese beer market for 20 consecutive years.
In 2013, the sales volume of the Snow Beer single brand reached 10.62 million kilolitres; the total sales volume of China Resources Snow Breweries reached 11.72 million kilolitres, becoming the first "dual ten-million-ton" enterprise in the Chinese beer industry.
From 2006 to 2025, the total sales volume of China Resources Snow Breweries ranked first in the Chinese beer market for 20 consecutive years.
In 2013, the sales volume of the Snow Beer single brand reached 10.62 million kilolitres; the total sales volume of China Resources Snow Breweries reached 11.72 million kilolitres, becoming the first "dual ten-million-ton" enterprise in the Chinese beer industry.
As of 31 December 2025, CR Beer owns 59 breweries nationwide, with an annual production capacity of approximately 19.1 million kilolitres.
The four major Chinese brands consist of Brave the World superX, Snow Marrs Green, Craftsmanship Beer, and the Snow Opera Mask Beer series (Huadan, Danjiao).
The four major international brands consist of Heineken, Sol, Amstel, and Edelweiss.
In addition to the main brands, China Resources Snow Breweries also has super premium products like "Li", personalised brands such as Löwen (Löwen White Beer, Löwen Fruit Beer #485 Rosé, Löwen Fruit Beer #703 Cherry), and Lovibond Dark Beer, as well as the carbonated drink Snow Xiao Pi Qi.