CR Beer takes the implementation of the "3+3+3" strategy as its starting point. Centred around the strategic management theme of "Winning at Premiumisation, Achieving Excellent Development" and the human resources strategy of "Talent-Driven Transformation", it actively practices the learning philosophy of "from the business, for the business". It focuses on cultivating talent in different layers and categories, optimises the talent development system, enriches learning resources, upgrades the online learning platform, and solidifies the learning management system. It insists on both business empowerment and talent pipeline development, pioneers the parallel advancement of CR Beer's enhancement and the integration of beer and baijiu, combines training with practice, and links business with training to continuously enhance talent quality and organisational wisdom.
In terms of training system construction, a brand-new CR Beer system for policies, curriculum, instructors, platform, and operations has been established. A competency model for managers at key positions has been created, and learning maps and course resources for key sequences have been launched. It clarifies a manager development path guided by competency gaps and aimed at problem-solving, and establishes an employee growth path for professional sequences centred on the learning map, assisting in employees' career development.
In terms of talent development projects, the Company adheres to the strategic positioning of "promoting strategy, empowering business, cultivating talent, accumulating wisdom, and fostering innovation". With the principle of "comprehensive coverage, highlighting key points" for talent cultivation and development, the Company has innovatively refined a "training-practice combination" methodology and a "business-training linkage" talent cultivation mechanism with CR Beer's characteristics, adapted to the corporate strategy. Through business value chain analysis, problem identification, and learning resource accumulation, CR Beer strengthens business empowerment and talent pipeline development, creating a batch of outstanding talent cultivation projects that align with the Company's strategy and business development.
In terms of knowledge management, CR Beer adheres to "equal emphasis on knowledge management and wisdom dissemination", focusing on the systematic creation of course development, case studies, and a wisdom book series on organisational wisdom. The Company distils the management thoughts and best practices of CR Beer's core management team, extracting the guiding role of the "New World of the Beer Business" philosophy for the healthy development of the fast-moving consumer goods industry in the context of major changes, spreading CR Beer's wisdom externally and building talent advantages internally.
In terms of digital learning, CR Beer has built a training management system—"Runjiu Academy"—that integrates "talent development, training management, online learning, knowledge sharing, and AI smart assistant". It realises the entire process management from training needs analysis, training planning, project management, and class implementation to evaluation and feedback, striving to create an "end-to-end companion-style" comprehensive management learning platform.
Furthermore, in terms of talent development and cultivation, CR Beer actively engages in external industry benchmarking and exchange. Through award participation, forum sharing, and other forms, it builds industry influence and has won multiple major talent cultivation awards in the industry, such as the "Talent Development Lighthouse Award · Model Enterprise", "Outstanding Enterprise in Talent Development", and "Digital Learning Application Benchmark Enterprise".