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Talent Development
Talent Development Overview

        CR Beer takes the implementation of the "3+3+3" strategy as its starting point. Centred around the strategic management theme of "Winning at Premiumisation, Achieving Excellent Development" and the human resources strategy of "Talent-Driven Transformation", it actively practices the learning philosophy of "from the business, for the business". It focuses on cultivating talent in different layers and categories, optimises the talent development system, enriches learning resources, upgrades the online learning platform, and solidifies the learning management system. It insists on both business empowerment and talent pipeline development, pioneers the parallel advancement of CR Beer's enhancement and the integration of beer and baijiu, combines training with practice, and links business with training to continuously enhance talent quality and organisational wisdom.


        In terms of training system construction, a brand-new CR Beer system for policies, curriculum, instructors, platform, and operations has been established. A competency model for managers at key positions has been created, and learning maps and course resources for key sequences have been launched. It clarifies a manager development path guided by competency gaps and aimed at problem-solving, and establishes an employee growth path for professional sequences centred on the learning map, assisting in employees' career development.


        In terms of talent development projects, the Company adheres to the strategic positioning of "promoting strategy,  empowering business, cultivating talent, accumulating wisdom, and fostering innovation". With the principle of "comprehensive coverage, highlighting key points" for talent cultivation and development, the Company has innovatively refined a "training-practice combination" methodology and a "business-training linkage" talent cultivation mechanism with CR Beer's characteristics, adapted to the corporate strategy. Through business value chain analysis, problem identification, and learning resource accumulation, CR Beer strengthens business empowerment and talent pipeline development, creating a batch of outstanding talent cultivation projects that align with the Company's strategy and business development.


        In terms of knowledge management, CR Beer adheres to "equal emphasis on knowledge management and wisdom dissemination", focusing on the systematic creation of course development, case studies, and a wisdom book series on organisational wisdom. The Company distils the management thoughts and best practices of CR Beer's core management team, extracting the guiding role of the "New World of the Beer Business" philosophy for the healthy development of the fast-moving consumer goods industry in the context of major changes, spreading CR Beer's wisdom externally and building talent advantages internally.


        In terms of digital learning, CR Beer has built a training management system—"Runjiu Academy"—that integrates "talent development, training management, online learning, knowledge sharing, and AI smart assistant". It realises the entire process management from training needs analysis, training planning, project management, and class implementation to evaluation and feedback, striving to create an "end-to-end companion-style" comprehensive management learning platform.


        Furthermore, in terms of talent development and cultivation, CR Beer actively engages in external industry benchmarking and exchange. Through award participation, forum sharing, and other forms, it builds industry influence and has won multiple major talent cultivation awards in the industry, such as the "Talent Development Lighthouse Award · Model Enterprise", "Outstanding Enterprise in Talent Development", and "Digital Learning Application Benchmark Enterprise".

Talent Development Practices
CR Beer Talent Development System (Chinese version only)
CR Beer's talent development initiative aims to build a "value-creating learning organisation." Deeply aligned with CR Beer's 3+3+3 strategy, it establishes a three-tiered drivers of "Strategic Decoding → Capability Building → Effectiveness...
2025-04-17
CR Beer Leadership 100 Program (Chinese version only)
To effectively implement CR Beer's 3+3+3 strategy under the new world of the beer industry, the Company aims to build a senior command team capable of achieving victories and to establish a future-oriented leadership pipeline characterised ...
2024-12-05
China Resources Snow Breweries Elite Plant Director Development Program (Chinese version only)
Based on the strategic goal of "Excellent Development for Success in premiumisation" and within the context of the organisation's second transformation, this initiative ensures the stability and uniformity of the production plant transforma...
2024-12-05
CR Beer "The Fearless" Management Trainee Program (Chinese version only)
To establish a robust pipeline of future management talent and address the development needs for mid-level managerial cadres driven by business growth, CR Beer has launched "The Fearless" Management Trainee Program. This initiative is desig...
2024-12-05
CR Beer Future Stars Orientation Program (Chinese version only)
The "Future Stars" Orientation Program is a distinctive talent development program designed for outstanding new hires, including fresh undergraduate and master's graduates, as well as recent graduates from the previous years. It aims to fos...
2024-12-05
CR Snow "Project Cyclone" – Sales Mid-Level Talent Development Program (Chinese version only)
To align the mid-level sales leadership with a unified understanding of the Company's strategy, standardise business operations and processes, identify and distill valuable benchmark cases for nationwide promotion, and enhance the overall c...
2024-12-05
CR Snow "Project Lightning" - Production System Middle Management Development Program (Chinese version only)
To address the needs of operational development and intelligent transformation within the production system, substantially enhance the management capabilities of mid-level production personnel, and build a high-caliber talent pipeline for p...
2024-12-05
CR Wine "White Bone Elite" Program — Baijiu Core Talent Development Program (Chinese version only)
Based on CR Beer's strategic plan for the "New World of Baijiu Industry," and to effectively fulfill the mission of "dual empowerment model for beer and baijiu businesses, and the synergistic model of various baijiu companies," a collaborat...
2024-12-05
CR Beer "Project Raindrop" - HRBP Talent Development Program (Chinese version only)
To drive the transformation and upgrading of the HR function, optimise HR management models, enhance its value proposition, effectively address critical business pain points, and ultimately support the achievement of strategic objectives an...
2024-12-05
CR Snow "Procurement+" Talent Program (Chinese version only)
In alignment with the business strategy of CR Beer's Procurement Management Centre and to support the establishment of a procurement benchmark within the FMCG industry, CR Beer has launched the "Procurement+" Talent Development Program for ...
2024-12-05
CR Beer "Environmental Guardian" EHS Empowerment Program (Chinese version only)
To support the Company's "3+3+3" strategy under the new world and meet the requirements of safeguarding the new development paradigm with a new security framework, as well as ensuring excellence in development with high-level EHS standards,...
2024-12-05
CR Beer "SnowTalk" Live Streaming Program (Chinese version only)
In alignment with the Company's key directives on "Three Highs, One Number, One Principle" and "Excelling in Two Fronts and One Focus", this initiative aims to comprehensively systematise, summarise, and distill the outstanding management p...
2024-12-05
CR Beer Learners' Congress (Chinese version only)
To establish a dedicated platform for technical learning and exchange—both within the company and across the broader CR Beer ecosystem—this initiative aims to empower CR Beer's internal teams with cutting-edge industry knowledge. Guided by ...
2024-12-05
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