Craftsmanship Beer is a premium beer product launched by China Resources Snow Breweries in 2018. It is one of the four major Chinese brands in Snow Beer's "4+4" premium brand matrix and is the flagship product for Snow Beer to reshape the brand and capture the premium beer market. In Snow Beer's strategy for building Chinese beer brands, Craftsmanship Beer is positioned in the "Top Heritage" matrix, defined as the "Taste of China".


Craftsmanship Beer is a premium beer product launched by China Resources Snow Breweries in 2018. It is one of the four major Chinese brands in Snow Beer's "4+4" premium brand matrix and is the flagship product for Snow Beer to reshape the brand and capture the premium beer market. In Snow Beer's strategy for building Chinese beer brands, Craftsmanship Beer is positioned in the "Top Heritage" matrix, defined as the "Taste of China".