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Brand Profile
Ken 14

Ken 14 Beer is a core product launched by CR Beer to support its "Domestic Barley Revitalisation" strategy. Launched on 16 December 2024, it signifies that CR Beer has become the first in the industry to establish a fully integrated closed-loop supply chain—from farming and cultivation to malting and brewing. This breakthrough overcomes the long-standing "bottleneck" of relying on imported core brewing ingredients, sets a new benchmark for the branding of domestic barley, and ushers in a new era of brewing with locally sourced barley.

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Ken 14

Release Date:2024-09-25来源: 【 字体: 打印

Ken 14 Beer is a core product launched by CR Beer to support its "Domestic Barley Revitalisation" strategy. Launched on 16 December 2024, it signifies that CR Beer has become the first in the industry to establish a fully integrated closed-loop supply chain—from farming and cultivation to malting and brewing. This breakthrough overcomes the long-standing "bottleneck" of relying on imported core brewing ingredients, sets a new benchmark for the branding of domestic barley, and ushers in a new era of brewing with locally sourced barley.